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GCCC SCMP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Implementation and Management | - Execution of communication plans
|
| Topic 2: Principles of Strategic Communication | - Research and Analysis
|
| Topic 3: Strategy and Planning | - Communication strategy development
|
| Topic 4: Evaluation and Measurement | - Performance measurement
|
GCCC Strategic Communication Management Professional Sample Questions:
A business plan has been developed for a new product launch. Which element is critical to define as a FIRST step in building a communication plan in support of the new product?
- A. Devise a tracking and reporting process.
- B. Articulate which communication tools fit best for the project.
- C. Define the target audience and how you want them to think or act differently from the current state.
- D. Review how competitors are communicating about similar products.
Correct Answer: C 🗳️
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Following a traditional service center funding model is an advantage for a communication team because:
- A. it contributes to the bottom line by generating profits for the company.
- B. the in-house clients understand the value of the communication team because they pay market rate for communication services.
- C. the team is always eager to do their best work because they have a captive client base.
- D. the cost is not a barrier for clients from working with their in-house communication professionals.
Correct Answer: D 🗳️
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At a recent seminar, an executive of a high-profile social media company gave a persuasive presentation about the future of their social media app for business use. The data included were: it reaches 41% of all 18- to 34-year-olds on any given day; with a geographic filter applied, it is typically seen by 40-60% of daily users within the national audience; 58% of college students would likely purchase a brand's product or service if they saw a coupon on the app; brands are charged an average of $75,000 a day to advertise on it. The organization's products and services are designed to serve the needs of the 40- to 60-year-old segment of the market. The marketing department has already allocated their budget for the year to other channels. The CEO wants to adopt this new technology. What is the BEST way to counsel the CEO?
- A. Counsel the CEO that the budget is already allocated for the year and the app cannot be implemented this year.
- B. Revisit the communication plan with the aim of finding opportunities to start implementing activity on the social media app as soon as possible and educate the organization on the strategic application of new media to reach a wider audience.
- C. Advise that the social media app is not a good fit and it will not deliver a good return on investment (ROI) for the company.
- D. Reallocate budget to accommodate piloting the social media app, then give the executive team a leading business publication featuring new media case studies so they can learn how other businesses are making use of new media.
Correct Answer: C 🗳️
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Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?
- A. It will provide a location for employee profiles.
- B. It offers an online marketplace.
- C. It builds connections and fosters collaboration.
- D. It will be a place to share company information.
Correct Answer: C 🗳️
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An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?
- A. Providing the community and media with a fact sheet about the project's benefits
- B. Securing ad space in the most relevant media
- C. Developing awareness of the project among new audiences
- D. Informing opponents of the project about the project's environmental benefits
Correct Answer: A 🗳️
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