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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is a BlueKai Mobile Statistical ID?

A) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
B) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
C) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
D) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
E) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.

2. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
B) Configure custom parameters to deliver data to the media execution partner
C) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
D) Create a Dynamic Synchronous container to support the transfer of data.
E) Manually enter the pixel required for sending campaign data to the partner.

3. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 17 percent as likely to be in the category than the average user in the selected universe.
B) The user is 1/17 as likely to be in the category than the average user in the selected universe.
C) The user is 17 times more likely to be in the category than the average user in the selected universe.
D) The user is 17 percent more likely to be in the category than the average user in the selected universe.

4. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
B) That the appropriate macros were added to the pixel URL.
C) That the production side web server is capable of retrieving HTTP requests.
D) That the iFrame tag type was selected in the container tool.

5. Which scenario requires taxonomy updates?

A) All categories have inventory of more than 10,000 users.
B) Some categories have zero inventory.
C) No categories have inventory of more than 10,000 users.
D) Some categories have more than 100,000 inventory.

Solutions: