Facebook 410-101 : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.

A) Video Completion Objective
B) Video Views Objective
C) Video Engagement
D) Reach objective
E) Brand Awareness Objective

2. What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

A) Add to Cart
B) Add Payment Info
C) View Content
D) Purchase Event
E) Lead
F) Complete Registration

3. Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.

A) You could build reach campaigns and estimate how much it would cost you to run the campaigns.
B) You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
C) You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
D) There is no way of knowing on Facebook how much it would cost to reach both audiences.

4. What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

A) Placement
B) Date Range
C) Reports
D) Search
E) Breakdown
F) Ad Sets

5. Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

A) Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
B) Buy through the reach and frequency and set a frequency of 2 every 7 days.
C) Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
D) Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
E) Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.

Solutions: