Adobe AD0-E318 : Adobe Campaign Classic Architect Master

An Architect on a new project needs to review the existing Campaign solution. The current solution sends emails, SMS, and Push messages.
The customer currently has a mobile application that sends approximately 500.000 Push messages an hour. The company wants to add another mobile application to alert customers about the start of upcoming television shows.
Volume estimates for Push messages for the new application are approximately 1.5 million per hour.
What should the Architect focus on first for the new design?

• A. Whether any of the existing channels have overlapping deliveries planned
• B. The number of dedicated Push MTAs in the solution
• C. The Workflow that operates the push messaging activities
• D. The integration of the Push SDK into the mobile application

A campaign workflow has been configured to query recipients that have received deliveries and clicked on a link in the past 90 days.
Delivery history will be retrieved from boardLOgRop and click history from trackingLogRcp: The data volumes for both tables are increasing by an average of 10 million per month.
Which two recommendations should the Architect make? (Choose two.)

• A. Reduce time period and run the workflow more frequently
• B. Increase the time period and run the workflow more frequently.
• C. Query data from trackingLogRcp and retrieve the related data from broadLogRcP
• D. Recommend to use webAppLogRcp instead of trackingLogRcp
• E. Avoid using both schemas when possible

A customer launches a Campaign with multiple touch points. Some deliveries are stuck in Pending Personalization'' for more than 3 hours. The recipient broad log records have not been created for these deliveries yet.
What should the Architect analyze to diagnose the cause of this issue?

• A. Validate if the delivery can be paused and the MTA process restarted to clear the personalization cache and reuse the delivery.
• B. Validate if the delivery is complex with many JavaScript personalization and whether the email size more than 60 kb
• C. Validate if the number of recipient per delivery can be reduced to send multiple deliveries at the same time to spread the load on personalization.
• D. Validate if all images can be uploaded into public resources to fetch faster and if personalization blocks can be created in the delivery.

During the production smoke test the marketer modifies the delivery properties like period and delivery validity to test the deployed templates.
The marketer does not remember all the changes done and wants to revert the changes by redeploying the package that contained the templates for executing more tests.
What should the Architect do?

• A. Create a package of the affect entity and include the delivery meta data in the package definition
• B. Create a package of the entity and include the delivery schema that contains the properties
• C. Create a package of the affected entity and include the definition of the delivery template
• D. Create a package of the delivery template and include the default values

A customer wants to minimize the total incremental cost of the campaigns. They are licensed for email, SMS, and postal mail channel. They have good data quality as well as significant historical data quality as well as significant historical data on contact rates per channel. Which two solution approaches should be recommended? (Choose Two)

• A. Use Campaign Simulation Models to filter contact lists by probable engagement scores
• B. Using historical contact data, segment customers by reachable contact channel preference and prioritize contact volume initially to the lowest cost channel.
• C. Install the MRM package, conduct scoping workshops to define Plans, Program and associated Budgets, and create Delivery Outlines to apply to control costs.
• D. Limit communication volume by implementing a content preference management webapp implement contact pressure typology rules and use campaign optimization to ensure inclusion only in relevant campaigns.
• E. Develop customized email content management templates to migrate postal contact channel communications to email channel communications, and validate permissions via SMS