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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 15% | - Build custom reports and dashboards - Analyze cross channel performance metrics - Interpret attribution models |
| Topic 2: Automation and Journey Builder | 10% | - Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities |
| Topic 3: Mobile Messaging (SMS and Push) | 20% | - Configure SMS and push notification campaigns - Implement mobile opt-in management - Design mobile customer journeys - Apply compliance and regulatory requirements |
| Topic 4: Advertising and Social Integration | 15% | - Implement audience synchronization - Leverage Social Studio capabilities - Configure Advertising Studio integrations |
| Topic 5: Email Marketing Advanced Concepts | 25% | - Optimize email deliverability - Design A/B and multivariate test strategies - Configure dynamic content and personalization - Implement advanced segmentation strategies |
| Topic 6: Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. What is the prerequisite to create advertising studio audience:
A) There is no prerequisite as all setup is done.
B) Set user opt in data.
C) Create advertising/business account on the required and network and setup the ad account integration in MC
2. When are customers eligible to be send a message in STO(when customer will engage then its sent)
A) Within the first minute of next hour.
B) At the hour user engages Within the next 24hours
C) with the next hour
D) immediately when the STO activity arrives
3. What is the recommended maximum number of activities that should be on a single journey canvas?
A) 50
B) 100
C) 10
D) 300
4. In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
A) 50
B) 100
C) 15
D) No limit
5. What happens when a paused journey is resumed?
A) Users can choose whether or not to extend Wait durations by the length of time the journey was paused
B) All contacts who were in Wait steps immediately proceed to the next activity
C) Wait durations start over for each contact
D) Wait durations are extended by the length of time the journey was paused
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: A |


