Oracle 1Z0-1031 : Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials

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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Phint | URL
B) Sub-Domain | Complete
C) Encoded | Direct
D) Path | Page
E) Exact | Referrer

2. How are look-alike models produced?

A) They are built by data partners using complex algorithms of multiple data attributes.
B) They are built by ingesting online data from partner sites.
C) They are built by creating audiences from categories with high index values.
D) They are built within the platform using logic to connect audiences.
E) They are built by identifying targets with the highest action rate on the Funnel Analysis report.

3. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) The client cannot store the ID mapping table in their system.
B) The client can store the ID mapping table in their system.
C) BlueKai DMP can store the ID map table.
D) Both BlueKai and the client can store the ID mapping tables in their systems.
E) Only BlueKai can store the ID mapping table.
F) Only the client is allowed to store the ID mapping table.

4. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
B) That the appropriate macros were added to the pixel URL.
C) That the production side web server is capable of retrieving HTTP requests.
D) That the iFrame tag type was selected in the container tool.

5. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Social | real-time bidding
B) Site optimization | flat fee
C) Search | % of spend
D) Media targeting | cost-per-stamp
E) Dynamic creative optimization | flat fee
F) Email | auction

Solutions: