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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Analysis | 26% | - Choose correct components for analysis
|
| Reporting | 32% | - Determine which data view to use based on data sources, identities, and date ranges
|
| Components | 30% | - Build non-admin components to address business questions
|
| Distribution | 12% | - Organize projects in a logical manner
|
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Which steps should be taken when creating reports for external business partners?
(Select two.)
Response:
- A. Use Report Export Templates
- B. Assign Temporary Report Access
- C. Apply Data Privacy Rules
- D. Create Custom Data Views
Correct Answer: A,C 🗳️
What is the primary function of a Segment in Adobe CJA?
Response:
- A. Filtering data for analysis
- B. Automating data ingestion
- C. Exporting reports to external tools
- D. Creating data visualizations
Correct Answer: A 🗳️
What is the first step when analyzing campaign performance data in Adobe CJA?
Response:
- A. Define Date Ranges
- B. Assign Campaign Metrics
- C. Enable Real-Time Sync
- D. Apply Data Filters
Correct Answer: A 🗳️
What is the most accurate definition of the "Approve" feature in the date range manager?
Response:
- A. It locks the date range for editing by all users.
- B. It informs users that the date ranges are "official."
- C. It makes the date range editable for non-admin users.
- D. It allows non-admin users to access the date range.
Correct Answer: B 🗳️
An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:
- A. Create a calculated metric with sum of all engagement events multiplied by total number of channels.
- B. Create a filter for all events with condition as channel = mobile OR website OR phone call.
- C. Create a calculated metric with sum of all engagement events divided by total number of channels.
- D. Create a calculated metric using total sessions instead of engagement events.
Correct Answer: C 🗳️
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