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Adobe Customer Journey Analytics Business Practitioner Professional - AD0-E608

Exam Code: AD0-E608

Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional

Updated: Oct 23, 2026

Q & A: 132 Questions and Answers

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Adobe AD0-E608 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Components30%- Build non-admin components to address business questions
  • 1. Create derived fields
  • 2. Customize workspace components
- Create a subset of data using appropriate components and filters
  • 1. Apply filters to datasets
  • 2. Use dimensions and metrics
- Translate business questions into relevant components
  • 1. Build filters and segments
  • 2. Create calculated metrics
Topic 2: Distribution12%- Schedule and share reports with key stakeholders
  • 1. Share projects securely
  • 2. Configure report scheduling
- Curate fields available in a particular report or dashboard
  • 1. Customize dashboards
  • 2. Manage report components
- Organize projects in a logical manner
  • 1. Structure workspace projects
  • 2. Maintain reporting consistency
Topic 3: Data Analysis26%- Evaluate audiences to share with other AEP tools
  • 1. Activate audiences
  • 2. Create audience segments
- Choose correct components for analysis
  • 1. Select dimensions and metrics
  • 2. Use attribution models
- Perform exploratory analysis and interpret results to provide insights
  • 1. Interpret business trends
  • 2. Analyze customer journeys
Topic 4: Reporting32%- Determine which data view to use based on data sources, identities, and date ranges
  • 1. Choose suitable data views
  • 2. Understand identity stitching
- Determine appropriate visualizations or tables to address business questions
  • 1. Configure reporting tables
  • 2. Select visualization types
- Determine how to use and apply date ranges
  • 1. Compare reporting periods
  • 2. Apply rolling date ranges

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question #1

Which Adobe CJA feature allows tracking customer interactions across multiple channels?
Response:

  • A. Cross-Channel Attribution
  • B. Campaign Overlap Analysis
  • C. Identity Graph Integration
  • D. Data Ingestion Tracker
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #2

Which Adobe CJA features allow tracking purchase conversion rates?
(Select two.)
Response:

  • A. Campaign Automation Tool
  • B. Segment Builder Module
  • C. Conversion Funnel Report
  • D. Calculated Metrics Manager
Reveal Solution  Discussion  0

Correct Answer: C,D  🗳️

Question #3

Which steps should be taken to optimize recurring report scheduling in Adobe CJA?
(Select two.)
Response:

  • A. Define Specific File Formats for Export
  • B. Use Report Delivery Logs
  • C. Enable Data Retention Policy Checks
  • D. Set Delivery Frequency Based on Business Needs
Reveal Solution  Discussion  0

Correct Answer: A,D  🗳️

Question #4

What is a valid filter container combination when you are applying a filter in a Customer Journey Analytics Workspace fallout analysis?
Response:

  • A. A filter used as a checkpoint in fallout uses a container that is a lower level than the overall context of the fallout visualization.
  • B. A filter used as a checkpoint in fallout uses a container that is the same level as the overall context of the fallout visualization.
  • C. A filter used as a checkpoint in fallout uses a container that is a higher level than the overall context of the fallout visualization.
  • D. Filters cannot be used in fallout visualizations.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #5

Which settings should be enabled when analyzing data for customer segmentation?
(Select two.)
Response:

  • A. Schedule Data Ingestion Checks
  • B. Use Profile Merge Policies
  • C. Enable Real-Time Data Refresh
  • D. Apply Event Filters for Specific Actions
Reveal Solution  Discussion  0

Correct Answer: B,D  🗳️

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