Salesforce EEB101 : Salesforce Email Essentials (EEB101) Exam

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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?

A. Full-width lifestyle imagery featuring attractive people
B. Images of products that the customer has previously purchased
C. Content focused on winter sports items for holiday shopping
D. Personalized imagery influenced by subscriber preferences

Question 2

What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

A. 30 calendar days
B. 10 business days
C. 24 hours
D. 5 business days

Question 3

Which feature can be included in a content box? (Choose 3)

A. Facebook Like
B. Microsites
C. Content Detective
D. Social Forward
E. Forward to a Friend

Question 4

Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.
Which fed on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?

A. Loyalty Member ID
B. Email Address
C. Loyalty Member Status
D. Full Name

Question 5

What happens if you do not deal with bounce rates of 20% or greater?

A. The next time you send an email the offending emails will be dropped from the list.
B. Your ISP will suspend your next send.
C. Nothing
D. Your ISP reputation will be impacted.

Solutions: