Salesforce Email Essentials (EEB101) - EEB101

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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

Which data model should be used to create a Group?

A. Lists
B. Data Extensions
C. Data Filters
D. Active Audiences

Question 2

Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails. After submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?

A. Standard Workflow Approval
B. Preview Tab
C. Content Detective
D. Two-Step Workflow Approval

Question 3

Which variable can be tested using the A/B testing tool? (Choose 3)

A. Pre-header
B. From Name
C. Email content
D. IP Address
E. ISP

Question 4

Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?

A. Full-width lifestyle imagery featuring attractive people
B. Images of products that the customer has previously purchased
C. Content focused on winter sports items for holiday shopping
D. Personalized imagery influenced by subscriber preferences

Question 5

A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

A. Create a Test data extension composed of the management team and Test Send to the Test data extension.
B. Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list.
C. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.
D. Find each individual with Subscriber Preview and Test Send to each individual Recipient.

Solutions: