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Salesforce MCAE-Con-201 : Salesforce Certified Marketing Cloud Account Engagement Consultant

Exam Code: MCAE-Con-201

Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant

Updated: Jul 22, 2026

Q & A: 261 Questions and Answers

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Reporting and Analytics- Performance Measurement
  • 1. ROI and attribution reporting
    • 2. Campaign reporting
      Topic 2: Maintenance and Best Practices- System Optimization
      • 1. Integration best practices
        • 2. Data hygiene and governance
          Topic 3: Account Engagement Administration- Configuration and Setup
          • 1. User roles and permissions
            • 2. Connector setup with Salesforce CRM
              • 3. Business Unit setup and hierarchy
                Topic 4: Marketing Automation- Engagement Programs
                • 1. Engagement Studio program design
                  • 2. Automation rules and triggers
                    Topic 5: Prospect Management- Data Model and Segmentation
                    • 1. Dynamic and static lists
                      • 2. Prospects, lists, and tags
                        - Lead Lifecycle Management
                        • 1. Lifecycle stages and assignment rules
                          • 2. Scoring and grading
                            Topic 6: Email Marketing- Email Creation and Delivery
                            • 1. Email templates and content creation
                              • 2. Deliverability and compliance

                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

                                1. Can Marketing both Import and Export Prospects?

                                A) True
                                B) False


                                2. LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
                                What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

                                A) Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
                                B) Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
                                C) Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
                                D) Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.


                                3. What is true about grading? [Choose two answers]

                                A) You cannot change the default profile criteria
                                B) A prospect can be associated to multiple profiles.
                                C) All prospects start with a grade of D.
                                D) Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.


                                4. A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

                                A) A link to download Engage Alerts for Mac
                                B) Campaign send limits
                                C) A link to Salesforce Engage training resources
                                D) A link to assign licenses and permission sets


                                5. It is possible to assign certain Prospect to selected Scoring Category

                                A) True
                                B) False


                                Solutions:

                                Question # 1
                                Answer: A
                                Question # 2
                                Answer: A
                                Question # 3
                                Answer: C,D
                                Question # 4
                                Answer: A,C
                                Question # 5
                                Answer: B

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