Salesforce MCE-Admn-201 : Salesforce Certified Marketing Cloud Engagement Administrator

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question 1

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A. Brand-specific private domains are required for images and links.
B. Multiple FTP users must be accommodated.
C. A new sender profile is needed for sending transactional emails.

Question 2

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?

A. Apply a row-based retention to each data extension as it is created, set to 12 months
B. Set inactive date to be automatically cleared after one year, but is recoverable
C. Configure the business unit data retention setting to 12 months
D. Configure the Enterprise-wide default retention to one year

Question 3

A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?

A. CSV download of bounce data in My Tracking
B. Automation Studio Query Activity
C. Automation Studio Tracking Extract
D. Discover Deliverability Complaint Rate Report

Question 4

A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?

A. Run a Bounce Email Report
B. Query the Send Log
C. Query the Bounce Data View
D. Run an Account Send Summary Report

Question 5

Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

A. Groups
B. Lists
C. Data Extensions
D. Publication Lists

Solutions: