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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What is an identified visitor?

A) A visitor who has been matched with a Marketing Cloud Account Engagement prospect record.
B) A visitor who has provided their organization in a Marketing Cloud Account Engagement form.
C) A visitor who has provided their contact Information in a Marketing Cloud Account Engagement form.
D) A visitor whose organization has been identified using a reverse IP lookup.

2. What is the difference between a visitor and a prospect?

A) A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.
B) A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
C) A prospect has an identified email address, while a visitor does not have an identified email address.
D) A prospect has an assigned user, while a visitor does not have an assigned user.

3. What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?

A) Marketing
B) Administrator
C) Sales manager
D) Sales

4. A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.
A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.
What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?

A) Prospects will remain ineligible to re-enter the program.
B) Prospects will re-enter the program after waiting another 90 days.
C) Prospects will re-enter the program immediately.
D) Prospects will NOT re-enter the program until manually approved to re-enter.

5. Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?

A) Campaign tracking code
B) Custom redirect
C) Page action
D) Landing page

Solutions: