Salesforce MCE-Con-201 : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering. Which three considerations should be made before implementing MobileConnect? (Choose 3 answers)

A) Long and Short Codes are not available for all countries.
B) Opting in for messages can only be done via inbound message.
C) Inbound messaging only works with local Long or Short Codes.
D) Not all countries are supported by MobileConnect.
E) NTO would be charged by mobile operators directly for messages.

2. Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed if more than 1,000 records are ever imported through this automation and would also like to prevent the sendable data extension from being updated that day.
Which solution is appropriate in this situation?

A) Split the existing activities into two separate automations.
B) Place a Verification Activity between the import and SQL Query activity.
C) Implement a Wait Activity to wait until the data extension is populated with records.
D) Write a custom SSJS script to validate the row count of the staging data extension and send a notification email.

3. Every day at 3 a.m., Northern Trail Outfitters' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends. What end-to-end process should deliver this efficiently?

A) Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
B) Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
C) Scheduled Automation > File Transfer > Import > Series of Query Activities
D) Triggered Automation > Import > Data Extension Extract > Marketing Journey

4. Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send. What should be used to prevent emails from being sent if they exceed 2500 contacts?

A) Stop Activity
B) Query Activity
C) Verification Activity
D) Script Activity

5. Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit, and they are trying to determine if a single long code could be used for all markets. What functionality would tie to additional long code implementation?

A) Do they need to support inbound messages in each country?
B) Do they need to support different From Names by country?
C) Do they need to have independent reporting on SMS sends by country?
D) Do they need to support UTF-8 characters in their SMS?

Solutions: