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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A) Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
B) Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
C) Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
D) Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.

2. LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

A) Create a custom user role in the European BU with access to the folder the program is in.
B) Instruct the user in the European BU to take a screenshot and email it to them to review.
C) Use the BU switcher in the North America BU to switch to Europe.
D) Log out of the North American BU and log into the European BU to review the program.

3. With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A) Spam complaints.
B) Click Through rate
C) Email Complain Rate
D) HTML Open Rate

4. What is possible with a trigger in engagement program?

A) Specific email link click
B) Email link click
C) File open
D) Form handler error

5. "What record page layouts can the Send Engage Email button be added to?

A) User
B) Case
C) Contract
D) Opportunity

Solutions: