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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. Which are true about Custom Objects in Marketing Cloud Account Engagement
A) You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
B) You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
C) You can create and sync a custom object from any object in Salesforce
D) You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
2. How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
A) Send using the form's completion actions.
B) Use a dynamic list to use as a recipient list on an email send.
C) Send using a segmentation rule.
D) Send using an automation rule
3. Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include
A) Don't use false or misleading header information
B) Tell recipients how to opt out of receiving future email from you
C) Identify the message as an ad
D) Tell recipients where you're located
E) Honor opt-out requests promptly
F) Monitor what others are doing on your behalf
G) Don't use deceptive subject lines
4. LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers
A) Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
B) Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
C) Have each team member log in and reference the dashboard in the Analytics Studio app.
D) Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
5. LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?
A) Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
B) Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
C) Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
D) Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: A,B,C,D,E,F,G | Question # 4 Answer: A,D | Question # 5 Answer: C |


