Adobe Marketo Engage Architect Master - AD0-E560

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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. A client complains about inaccuracies in lead lifecycle reports.
What steps should be taken?

A) Rebuild all lifecycle workflows
B) Review Smart List filters
C) Adjust lead scores for impacted leads
D) Validate stage entry and exit criteria

2. Which metrics are critical for evaluating the ROI of a campaign? (Choose two)

A) Conversion Rate
B) Cost Per Lead
C) Total Leads Generated
D) Page Views

3. Which feature in Marketo best supports multi-channel attribution?

A) Lead Scoring
B) Campaign Members
C) Program Tags
D) Smart Lists

4. A bank has a secure Marketo instance that can only be accessed via company VPN. All external user login is disallowed, preventing any unauthorized users from accessing information. The company is about to integrate a third-party database tool for data enhancement via API.
How would a Marketo administrator ensure that unauthorized access will not occur when adding the new integration?

A) Restrict API access to a specific geographic region
B) Restrict user login to SSO only, preventing any non-API user from accessing the Marketo instance
C) Enable IP Restrictions to allow only IP addresses from specified APIs to access the Marketo instance
D) Create a Custom Service for use with the REST API, ensuring that data is protected when at rest

5. A marketing operations team has recently had some staff turnover, and the current team is doing an assessment of the Adobe Marketo Engage instance. They notice a low deliverability rate on emails, which has a cascading effect on the open rate and click rate. The new marketing operations manager identifies that SPF and DKIM were never properly configured, but also sees that they are sending emails to very old prospects where the email addresses are bouncing. The marketing manager organizes a meeting to address the issue.
Which two groups need to be included in this process? (Choose two.)

A) The legal team, to approve placing old prospects on Marketing Suspended
B) The network administrator, to make changes in the DNS record
C) The sales and marketing teams, to address removing prospects from the system
D) The sales and marketing teams, to review the emails using deliverability tools

Solutions: