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Google adwords-reporting Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Measurement Fundamentals | - Data interpretation basics
|
| Conversion Tracking and Attribution | - Conversion setup
|
| Google Ads Reporting Tools | - Reporting interface
|
| Google Analytics Integration | - GA4 and Google Ads linking
|
Google Reporting and Analysis Exam Practice Test Sample Questions:
When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?
- A. Landing page and conversion page
- B. Test page and live page
- C. Test page and conversion page
- D. Landing page and conversion page
Correct Answer: C 🗳️
Which of the following reports shows statistics for ads that appeared on specific domains?
- A. Search query report
- B. Reach and Frequency report
- C. Placement report
- D. Ad performance report
Correct Answer: C 🗳️
Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?
- A. Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.
- B. Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
- C. Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.
- D. Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
Correct Answer: D 🗳️
You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website?
- A. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors.
- B. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors.
- C. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits.
- D. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits.
Correct Answer: D 🗳️
You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?
- A. Create a campaign based on their products and use placements to target their audience.
- B. Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.
- C. Create one campaign for all of their products to maximize ad exposure.
- D. Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
Correct Answer: B 🗳️
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