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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. A consultant has recommended that Allen use Google's tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn't certain why he should use the Website Optimizer. Which of the following statements best describes, what the Website Optimizer does for webmasters and Google AdWords participants?

A) Google's Website Optimizer is a free tool that will give Allen detailed data on his site, including how users found his site, what route they used to explore it, and at what point they left.
B) Google's Website Optimizer is a tool that will automatically optimize web pages.
C) Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site.
D) Google's Website Optimizer is a subscription-based service, where Google designers will redesign and optimize Allen's website. Allen must subscribe to the service for at least 90 days.

2. Which of the following formulas is the correct formula for finding the return on investment for
Google AdWords?

A) (Revenue from sales - Advertising costs)/Advertising costs
B) Revenue from sales - Revenue from advertisment
C) (Revenue from sales - Advertising costs)
D) (Revenue from sales - Advertising costs)/Duration of Ad

3. You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?

A) Reach and Frequency Report
B) Geographic Performance Report
C) URL Performance Report
D) Placement Performance Report

4. What is the relationship between a client's paid result (an advertisement) and a client's organic search result?

A) The better the organic search result, the higher the ad will be posted in order of paid results.
B) The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
C) There is no correlation between paid results (the advertisements) and organic search results.
D) When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.

5. Which of the following statements is true about CPM ads in the Google Content Network?

A) CPM ads require text only in the Google Content Network.
B) CPM ads always occupy the entire ad space on a web page in the Google Content Network.
C) CPM ads are not allowed in the Google Content Network.
D) CPM ads require prepayment to participate in the Google Content Network.

Solutions: