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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Scanning items at checkout typically tied to Household Loyalty Cards
B) Tracking mobile devices in households
C) Shipping products from manufacturers
D) Analyzing online search queries

2. Define Share of Wallet (SOW) for a retailer.

A) The proportion of a customer's total spending within a specific product category that is spent in the marketplace.
B) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.
C) The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.
D) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.

3. What is the primary purpose of a promotional strategy?

A) To manage supply chain operations and inventory levels.
B) To create a long-term business plan for overall company growth.
C) To drive product awareness, increase sales, and influence shopper behavior through targeted promotions.
D) To determine the pricing strategy for all products in the store.

4. What is the primary role of POS data in category management?

A) To monitor employee performance at checkout
B) To predict future consumer trends without additional analysis
C) To provide insights into category performance and guide decision-making.
D) To track inventory levels in real-time

5. Which of the following is an effective technique for creating compelling stories using data and analytics in category management?

A) Rely on visuals without providing context or narrative.
B) Include as much data as possible to ensure thoroughness.
C) Focus on presenting data in a concise and persuasive format.
D) Focus solely on the technical details of the data.

Solutions: