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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Which of the following is an item that separates the winners from the losers in new product development?

A) Reactive jumping to new product project execution without wasting time on pre-development homework
B) A senior management role in which they micro-manage the process
C) A strong market orientation: market driven, customer focused
D) Frugal resource investment, at the expense of speed and quality of execution

2. Which of the following is the best answer regarding the use of financial analysis to evaluate new products?

A) You can and should generate a sales history for forecasting and financial analysis for a new product
B) Forecasts and financial analysis should be viewed as a living thing - it evolves and is revised as we learn more about the new product/concept
C) The same type of forecasts and financial analyses should be used for all project types: new to the world, new to the company, product improvements, platforms, etc. because this consistency results in more accurate analysis
D) Financial analysis is easy and straightforward for new products - just generate a forecast and calculate an ROI

3. Your competitors have launch a new product. As you elevate your response to compete with them, you realize thaht the technology employed in your current product has reached its limits and cannot be improved to increase the performance to effectively compete and the only option is to consider superseding with newer and advanced technology. What stage on the technology S-Curve are you on?

A) Embryonic stage
B) Maturity stage
C) Laggard
D) Growth stage

4. During new product development, companies ofen use ____ to measure end user satisfaction with a product and to determine whether the company can deliver the total quality product as promised.

A) Secondary research
B) Lead user research
C) Product use testing
D) Quality function deployment

5. Jack is a product manager responsible for a product that has clearly entered the decline stage of its life cycle.
What strategy should Jack adopt?

A) Seek to reduce costs and continue to sell to a loyal market
B) Rejuvenate the product by adding new features and finding new users
C) Discontinue the product
D) Any od A, B or C

Solutions: