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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce? Choose 2 answers

A) Unsubscribing from email
B) Submitting a form
C) Clicking a custom redirect
D) Opening an email

2. A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ''[email protected]" is captured on their form.
Which data format is recommended for the email field?

A) Text
B) Emails not from ISPs and free email providers
C) Email
D) Email with valid server

3. A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers

A) The email contains an unsubscribe link
B) The email uses dynamic content
C) The email contains a text version
D) The email contains at least one variable tag
E) The email designates a general or specific sender

4. An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?

A) The prospect will immediately progress down the "Yes" path since the email was opened.
B) The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.
C) The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.
D) The prospect will immediately progress down the No' path since the email open did not occur on day 3.

5. Which three actions can be taken in an engagement studio program?
Choose 3 answers

A) Notify a user
B) Remove prospect from dynamic list
C) Send email to prospect
D) Add prospect to list
E) Reassign prospect

Solutions: