Who should take the Marketing-Cloud-Consultant exam
The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.
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Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Customer Journey Design | 18% | - Map customer journeys across channels - Implement triggered and real-time journeys - Utilize Journey Builder features and best practices - Apply personalization and dynamic content - Build decision trees and branching logic |
| Automation and Data Management | 14% | - Implement SQL activities for data processing - Build and manage automation workflows - Configure imports and exports - Manage contact data and data hygiene - Utilize automation studio effectively |
| Discovery and Design | 18% | - Identify integration points and data flows - Gather requirements and understand business objectives - Analyze customer data and segmentation needs - Document current state and desired future state - Define success metrics and KPIs |
| Marketing Cloud Configuration | 18% | - Manage sender profiles and deliverability settings - Implement data management and data extensions - Configure account settings and business units - Configure lists and populations - Set up users, roles, and permissions |
| Email Marketing | 18% | - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement - Apply template and content block strategies - Create and optimize email content - Configure AMPscript for dynamic content |
| Reporting and Analytics | 14% | - Configure and interpret standard reports - Provide actionable insights and recommendations - Build custom reports and dashboards - Track engagement and conversion metrics - Analyze campaign performance |
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