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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Industries CPQ, CLM and Order Management | 20% | - Order capture, fulfillment and delivery - Contract lifecycle management and compliance - Configure, price and quote media offerings |
| Media Cloud Fundamentals | 20% | - Core architecture, components and data model - Overview of Media Cloud for media and entertainment industry - Integration with Salesforce platform and external systems |
| OmniStudio Implementation | 15% | - Integrate processes across channels - Design digital experiences with OmniScripts and FlexCards |
| Subscriber Lifecycle Management | 20% | - Subscriber acquisition, onboarding and retention - Audience segmentation and personalization - Subscription products, billing and renewals |
| Advertising Sales Management | 25% | - Proposal creation, pricing, contracts and fulfillment - Manage accounts, advertisers, agencies and partners - Product catalog, inventory and ad space configuration |
Salesforce Media Cloud Consultant Sample Questions:
Sellers for a major publisher are not entering opportunities until the deal is closed. internal sales teams compete for business with each other, with a few of them using salesforce reports to surface potential clients with ad budgeds by identifying those targeted on an opportunity owned by the competing team. this behavior has driven sales teams to collaborate on external spreadsheets where the competing sellers do not have access to the information. Which two things should a consultant include in the design to remove unwanted sales access, while continuing to support the sales team collaboration?
- A. assign opportunity ownership to the system administrator and have a system administrator manually share the opportunity with the correct sellet and teir team
- B. update field-level security for the amount field and update the opportunity line item related list visibility in the opportunity lightinh page to hide the field and related list from the sellers profile
- C. update opportunity organization wide defaults to private
- D. enable and use opportunity team
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A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?
- A. integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page
- B. clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
- C. use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page
- D. configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
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A company is planning to adopt media cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the agency of Record. They also have requirements to map contacts within the agencies. How should the media cloud data model be used to represent these relationships?
- A. advertisers should be created as accounts, and agencies should be represented by a custom field added to the contact object. Contacts should then be assigned to the accounts
- B. advertisers and agencies should be created as accounts, with agencies listed as child accounts to the client accounts, with contacts related to those.
- C. advertisers and agencies should be created as accounts and contacts as contacts, and the party modelshould be adopted to define the relationship between them.
- D. advertisers and agencies should be created as accounts, and a custom lookup field should be created to represent the client/agency relationship Contacts should be created under the accounts.
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When using advertising sales managment (ASM), what are the two reccomended ways to integrate with google ad manage (GAM) to retrieve information, such as inventory managment, or to publish a campaign to GAM?
- A. dataRaptors on Interface Tables
- B. check availability integration procedure
- C. apex callable interfaces
- D. Pre-Built orchestration plan
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Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?
- A. product
- B. media content title
- C. ad creative size type
- D. media channel
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