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GCCC Strategic Communication Management Professional Sample Questions:

1. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) High probability, low potential damage
B) High probability, high potential damage
C) Low probability, high potential damage
D) Low probability, low potential damage

2. Which step should come FIRST when developing a communication strategy?

A) An analysis of the business environment and the needs of the organization
B) Planning the measurement approach to demonstrate impact
C) Identifying the key messages to communicate to audiences
D) Determining the goals and objectives of the communication strategy

3. Which of the following should be considered when creating a more effective corporate social media strategy?

A) Any engagement with the corporate social media accounts
B) The volume of engagement with the corporate social media accounts
C) How many impressions the corporate social media accounts receive in a particular time period
D) The data that are most relevant for the purpose of each platform and show engagement related to corporate goals

4. The corporate communication function in a large corporation should report to which business unit?

A) Investor Relations
B) Marketing and Advertising
C) Human Resources
D) CEO or other top executive

5. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?

A) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
B) Aggressively push back against criticism.
C) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
D) Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.

Solutions: