Get 100% Authentic Salesforce MC-201 Dumps with Correct Answers [Q97-Q120]

Get 100% Authentic Salesforce MC-201 Dumps with Correct Answers

New Training Course MC-201 Tutorial Preparation Guide

NEW QUESTION # 97
You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

• A. True
• B. False

Answer: A

Explanation:
You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account. This is a feature of Marketing Cloud Account Engagement's Search Marketing, which allows you to track and optimize your website's SEO performance and compare it with your competitors. You can enable the weekly search marketing email in your user preferences, and choose which metrics and competitors you want to include in the report56 Reference: 5: Marketing Cloud Account Engagement Competitor Monitoring: Spy on Competitor SEO Health6: Understanding Marketing Cloud Account Engagement Notifications for User Email Preferences

NEW QUESTION # 98
The marketing team sends emails to a global audience and wants their emails to send at the optimal time for each prospect on the recipient list.
What capability should an Admin enable in Pardot to achieve this?

• A. Einstein Engagement Frequency
• B. Einstein Send Time Optimization
• C. Einstein Campaign Insights
• D. Einstein Time Zone Selection

Answer: B

Explanation:
To ensure that emails are sent at the optimal time for each prospect on a global scale, Pardot administrators should utilize the Einstein Send Time Optimization feature. This capability, part of Salesforce Pardot's Einstein suite of AI tools, leverages machine learning to analyze each prospect's engagement history and predict the most effective time to send emails. This analysis considers various factors including past open and interaction times to tailor email delivery schedules individually. By enabling this feature, marketers can significantly increase the likelihood of their emails being opened and acted upon, optimizing campaign effectiveness across different time zones and individual prospect behaviors. This targeted approach helps in maximizing engagement by delivering emails when prospects are most likely to be attentive and responsive.

NEW QUESTION # 99
Which is NOT a way to assign a custom role to a user?

• A. Assign new users to a previously created Custom Roles during the import process.
• B. Edit an existing Default Role, and it will automatically convert to a Custom Role.
• C. Add a batch of existing users to a Custom Role using table actions
• D. Add a user to a Custom Role directly from their User Record.

Answer: D

Explanation:
According to the Salesforce documentation, the option that is not a way to assign a custom role to a user is: D) Add a user to a Custom Role directly from their User Record. A custom role is a feature that allows users to create and assign custom permissions and access levels to other users in Marketing Cloud Account Engagement. A custom role can be created and managed by the administrator in the Admin tab in Marketing Cloud Account Engagement, and it can be assigned to new or existing users. A custom role can be assigned to a user by using different methods, such as:
Edit an existing Default Role, and it will automatically convert to a Custom Role: A default role is a predefined role that comes with Marketing Cloud Account Engagement, and that has a fixed set of permissions and access levels. A default role can be edited by the administrator in the Admin tab in Marketing Cloud Account Engagement, and it will automatically convert to a custom role when the changes are saved. The administrator can then assign the custom role to a user or a group of users.
Assign new users to a previously created Custom Roles during the import process: A new user is a user that is not yet added to Marketing Cloud Account Engagement, and that needs to be created and assigned a role. A new user can be imported by the administrator in the Admin tab in Marketing Cloud Account Engagement, and they can be assigned to a previously created custom role during the import process. The administrator can use a CSV file to import multiple new users at once, and to assign them to different custom roles.
Add a batch of existing users to a Custom Role using table actions: An existing user is a user that is already added to Marketing Cloud Account Engagement, and that has a role assigned to them. An existing user can be added to a custom role by the administrator in the Admin tab in Marketing Cloud Account Engagement, and they can use the table actions to add a batch of existing users to a custom role at once. The administrator can select multiple existing users from the User List, and then click on the Change Role option in the table actions. The administrator can then choose the custom role that they want to assign to the selected users.
The option that is not a way to assign a custom role to a user is: Add a user to a Custom Role directly from their User Record. A user record is a feature that shows the detailed information and settings of a user in Marketing Cloud Account Engagement. A user record can be accessed from the Admin tab in Marketing Cloud Account Engagement, and it can show different sections of information for the user, such as details, permissions, or activity. The user record can also show the role that is assigned to the user, but it cannot be used to add a user to a custom role directly. The user record can only be used to edit the user's information, such as name, email, password, or timezone, but not the user's role. To add a user to a custom role, the administrator needs to use one of the methods mentioned above, such as editing an existing default role, assigning new users during the import process, or adding a batch of existing users using table actions. Reference: Salesforce documentation

NEW QUESTION # 100
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?

• A. Refer to the list email send report to see if a suppression list was used.
• B. Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.
• C. Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.
• D. Determine if the prospect has a valid "Assigned User" to send the email from.

Answer: A

Explanation:
To see why the email was not sent to the prospect, the marketing manager should refer to the list email send report to see if a suppression list was used. A suppression list is a list of prospects who should not receive a specific email, even if they are on the recipient list. If the prospect was on a suppression list, they would not receive the email. The other options are not likely to explain why the email was not sent, as the prospect was already on the recipient list and was mailable

NEW QUESTION # 101
A Marketing Cloud Account Engagement form is placed onto a Marketing Cloud Account Engagement landing page to register prospects for an upcoming tradeshow. A Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?

• A. Landing page report
• B. Event report
• C. Form handler report
• D. Form report

Answer: A

Explanation:
If a Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have for a form on a landing page, they should check the landing page report. The landing page report shows the performance metrics of a landing page, such as views, submissions, conversion rate, and cost per submission. The landing page report also shows the number of unique submissions, which is the number of prospects who submitted the form for the first time. The landing page report can be accessed from the landing page table or from the landing page details page6. Reference: Marketing Cloud Account Engagement Landing Page Reports

NEW QUESTION # 102
LenoxSoft wants to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of their website. Which method would produce the closest results?

• A. Import layout using a URL from their website
• B. Embed the campaign tracking code on their website
• C. Use a stock layout provided in Marketing Cloud Account Engagement
• D. Use above form and below form content to create the layout

Answer: A

Explanation:
The best method to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of your website is to import a layout using a URL from your website. This method allows you to use an existing web page as a template for your landing page, and Marketing Cloud Account Engagement will automatically copy the HTML code, CSS styles, and images from the URL. You can then edit the layout as needed and add Marketing Cloud Account Engagement elements, such as forms or dynamic content

NEW QUESTION # 103
An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?

• A. A Prospect arriving after the send date will be sent the email.
• B. A prospect arriving after the send date will remain on the step until a new send date is set
• C. A prospect arriving after the send date will skip the Send Email step.
• D. A Prospect arriving after the send date will be removed from the program.

Answer: A

Explanation:
When an engagement studio action step is scheduled to send an email on a specific date, it means that the email will be sent to all prospects who reach that step on or after that date. Therefore, a prospect arriving after the send date will be sent the email (D). The prospect will not remain on the step until a new send date is set (A), skip the Send Email step (B), or be removed from the program . Reference: Work with Time and Pauses in Engagement Studio

NEW QUESTION # 104
The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.
Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.
What number would display on the Report Card for the email send statistic?

• A. 0
• B. 1
• C. C
• D. 2

Answer: A

Explanation:
The number that would display on the Report Card for the email send statistic is 100. This is because the Report Card shows the total number of prospects that have reached a specific step in the program, regardless of the date range that you filter by. The date range filter only affects the data that is shown in the Engagement History table, which shows the number of prospects that have taken a specific action on a specific date. Therefore, even if the user filters the program to show a date range of Tuesday through Friday of last week, the Report Card will still show that 100 emails were sent on Monday, as that is the total number of prospects that reached the first step of the program

NEW QUESTION # 105
Form or Form Handler? I need data de-duplication in the CRM.

• A. Form
• B. Form Handler

Answer: A

Explanation:
Marketing Cloud Account Engagement forms are the best option if you need data de-duplication in the CRM, such as Salesforce. Marketing Cloud Account Engagement forms can automatically match and update existing records in the CRM based on the email address or other unique identifiers4. Marketing Cloud Account Engagement forms can also create new records in the CRM if the prospect does not exist yet4. Form handlers, on the other hand, do not have this functionality, and may create duplicate records in the CRM if the prospect already exists

NEW QUESTION # 106
When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?

• A. Prospects clicked the call-to-action link multiple times.
• B. Prospects were removed from the recipient list after clicking the call-to-action link.
• C. Prospects were deleted after clicking the call-to-action link.
• D. Prospects clicked the unsubscribe link.

Answer: A

Explanation:
The possible explanation for the discrepancy between the total clicks and the unique clicks metrics in the report for a Marketing Cloud Account Engagement email is that prospects clicked the call-to-action link multiple times. The total clicks metric counts the total number of times that a link in an email was clicked by any prospect, regardless of how many times they clicked it. The unique clicks metric counts the number of unique prospects who clicked a link in an email, regardless of how many times they clicked it. Therefore, if a prospect clicked the same link more than once, it would increase the total clicks metric, but not the unique clicks metric. Prospects clicking the unsubscribe link, prospects being removed from the recipient list, or prospects being deleted are not possible explanations for the discrepancy, as they would not affect the click metrics4. Reference: 4: Email Metrics

NEW QUESTION # 107
What is the baseline grade assigned to a prospect?

• A. C
• B. B
• C. A
• D. D

Answer: D

Explanation:
The baseline grade assigned to a prospect is D. A Marketing Cloud Account Engagement grade is a rating based on how well a prospect's profile matches your ideal customer profile. The prospect rating is expressed as a letter grade that ranges from F (worst) to A+ (best). Marketing Cloud Account Engagement assigns an initial grade of D to all prospects. You can then adjust the grade up or down based on the prospect's attributes, such as industry, job title, company size, location, etc. The grade reflects how well the prospect fits your target market and how qualified they are for your product or service. You can create different grading profiles for different personas or segments, and assign prospects to profiles based on certain criteria. For more details -> 345

NEW QUESTION # 108
An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it.
What is a recommended way to create this type of list?

• A. Use an automation rule where prospects who complete the form will match the rule once and be added to the list.
• B. Use a dynamic list that matches prospects as they complete the form.
• C. Use table actions to add prospects who have completed the form to the list.
• D. Use a completion action on the form to automatically add anyone who completes it to the list.

Answer: A

Explanation:
The recommended way to create this type of list is to use an automation rule where prospects who complete the form will match the rule once and be added to the list. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. However, an automation rule can only match a prospect once in its lifetime, even if the prospect meets the criteria again later. This prevents duplicate or conflicting actions from being applied to the same prospect3. Therefore, an automation rule is ideal for creating a list of prospects who complete the Contact Us form but only want them to be added the first time they complete the form. If a prospect is ever removed from the list, they will not be able to get added back to it, because they will not match the automation rule again.

NEW QUESTION # 109
A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers

• A. Marketing Cloud Account Engagement Score
• B. Profile
• C. Dynamic List
• D. Automation Rule

Answer: B,D

Explanation:
According to the [Salesforce documentation], in order to set up an automated grading model in Marketing Cloud Account Engagement, two components are required: profile and automation rule. A profile is a set of criteria that defines an ideal prospect for a specific product or service. A profile can include information such as industry, job title, location, company size, etc. An automation rule is a logic-based action that can be triggered when a prospect meets certain criteria. An automation rule can be used to assign a grade to a prospect based on their profile match. A Marketing Cloud Account Engagement score is a numerical value that indicates the level of interest and engagement of a prospect, but it is not required for setting up an automated grading model. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it is not required for setting up an automated grading model either. Reference: [Salesforce documentation]

NEW QUESTION # 110
A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.
What Is the recommended way to accomplish this?

• A. Upload the whitepaper PDF as a content file and link to it in the body of the email.
• B. Upload the whitepaper PDF as a content file and attach it to the email.
• C. Upload the whitepaper PDF as a content block and link to It In the body of the email.
• D. Upload the whitepaper PDF as a content block and attach It to the email.

Answer: A

Explanation:
The recommended way to accomplish sending out a new whitepaper to prospects and tracking who opens the PDF is to upload the whitepaper PDF as a content file and link to it in the body of the email. A content file is a type of file that can be uploaded and stored in the Content Builder, which is a tool that allows marketers to create and manage content assets. A content file can be linked to in the body of an email, which allows prospects to access the file by clicking the link. By linking to a content file, marketers can also track who opens the PDF, as the link will generate a tracking code that records the open activity. Uploading the whitepaper PDF as a content block, attaching it to the email, or embedding it in the email are not recommended ways to accomplish sending out a new whitepaper to prospects and tracking who opens the PDF, as they either do not allow linking, do not allow tracking, or do not display properly. Reference: : Content Files

NEW QUESTION # 111
What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

• A. The wait time is paused and the prospect will immediately process to next step when program resumes.
• B. The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.
• C. The wait time continues to process and the prospect will immediately process to next step when program resumes.
• D. The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.

Answer: B

Explanation:
What happens to the wait time when a user pauses an engagement studio program and the prospect still has time remaining on the wait period is that the wait time is paused and the prospect will finish the remaining wait time when the program resumes and proceed to the next step. An engagement studio program is a program that automates the delivery of emails and other actions based on the behavior and criteria of the prospects. A wait time is a period of time that the program waits before executing the next step. When a user pauses an engagement studio program, the prospects in the program are also paused and their wait times are not affected. Therefore, when the user resumes the program, the prospects resume from where they left off and finish the remaining wait time before moving to the next step. The other options are not what happens to the wait time when a user pauses an engagement studio program. Reference [Engagement Studio FAQ]

NEW QUESTION # 112
Which action removes the [[crm_deleted]] flag from a prospect record?

• A. Undeleting the record in Salesforce
• B. Re-submitting a form by a prospect
• C. Unchecking "CRM Deleted- on the prospect record
• D. Removing the prospect from the Marketing Cloud Account Engagement recycle bin

Answer: A

Explanation:
The [[crm_deleted]] flag is a system field that indicates whether a prospect record has been deleted in Salesforce. The only action that removes this flag from a prospect record is undeleting the record in Salesforce. Re-submitting a form by a prospect, unchecking "CRM Deleted" on the prospect record, or removing the prospect from the Marketing Cloud Account Engagement recycle bin will not remove the flag, as the prospect will still be deleted in Salesforce2. Reference: 2: [System Fields]

NEW QUESTION # 113
Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?

• A. Page action
• B. Custom redirect
• C. Landing page
• D. Campaign tracking code

Answer: B

Explanation:
The Marketing Cloud Account Engagement function that should be used to track prospect engagement on a banner ad on a third-party site is custom redirect. A custom redirect is a feature that allows you to track and measure the click-through rate of any online marketing content, such as banner ads, social media posts, or email links. You can use custom redirects to create trackable URLs for your banner ads, and monitor how many prospects click on them. You can also use custom redirects to perform actions on the prospects who click on them, such as adding them to a list, assigning them to a user, or changing their field values

NEW QUESTION # 114
What is an identified visitor?

• A. A visitor whose organization has been identified using a reverse IP lookup.
• B. A visitor who has been matched with a Marketing Cloud Account Engagement prospect record.
• C. A visitor who has provided their organization in a Marketing Cloud Account Engagement form.
• D. A visitor who has provided their contact Information in a Marketing Cloud Account Engagement form.

Answer: D

Explanation:
An identified visitor is a visitor who has provided their contact information in a Marketing Cloud Account Engagement form. This means that the visitor has converted into a prospect and has a record in Marketing Cloud Account Engagement. Marketing Cloud Account Engagement can track the activities and behavior of identified visitors using a cookie that is placed on their browser when they fill out a form. Identified visitors are different from anonymous visitors, who have not provided any contact information and are only tracked by their IP address, and from visitors whose organization has been identified using a reverse IP lookup, who may or may not have a prospect record in Marketing Cloud Account Engagement

NEW QUESTION # 115
What does Marketing Cloud Account Engagement use to track HTML email opens?

• A. Opens are only tracked if a link is clicked; otherwise they are NOT tracked.
• B. A tracking pixel loads on text emails when images are downloaded.
• C. A tracking link is used as soon as a prospect clicks to open the email.
• D. A tracking pixel loads on HTML emails when images are downloaded.

Answer: D

Explanation:
Marketing Cloud Account Engagement uses a tracking pixel to track HTML email opens. A tracking pixel is a small image that is embedded in an HTML email, and it loads when the recipient opens the email and downloads the images. Marketing Cloud Account Engagement uses the tracking pixel to record the email open activity and associate it with the prospect record. Marketing Cloud Account Engagement does not use a tracking link to track HTML email opens, because a tracking link is a link that is modified by Marketing Cloud Account Engagement to track the click activity and redirect the recipient to the original URL. Marketing Cloud Account Engagement does not track email opens only if a link is clicked, because email opens and link clicks are different activities that are tracked separately. Marketing Cloud Account Engagement does not use a tracking pixel to track text email opens, because text emails do not support images or HTML.

NEW QUESTION # 116
You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.

• A. True
• B. False (you need to contact Marketing Cloud Account Engagement support to enable this functionality)

Answer: B

Explanation:
You cannot set up Marketing Cloud Account Engagement yourself to sync with Person Accounts. You need to contact Marketing Cloud Account Engagement support to enable this functionality, as it is not available by default. Person Accounts are a special type of account in Salesforce that combines the attributes of both accounts and contacts. To sync Marketing Cloud Account Engagement with Person Accounts, you need to follow some additional steps, such as enabling Person Account Syncing, creating Person Accounts instead of Leads, and adding Marketing Cloud Account Engagement data to Person Account layouts12 Reference: 1: Person Account Syncing with Salesforce2: What To Know Before Using Person Accounts in Marketing Cloud Account Engagement & Salesforce

NEW QUESTION # 117
What is the difference between an email template and an email content record in the enhance email experience?

• A. An email content record is a basic layout that does not contain any metadata used by a pardot email send.
• B. An email template can be used by Pardot, Sales Cloud an Service Cloud Users.
• C. An email template can only use CMS images.
• D. An email content record must start from an email template.

Answer: B

Explanation:
The key difference between an email template and an email content record in the enhanced email experience within Pardot lies in their usability across different Salesforce platforms. An email template, once created in Pardot, can be utilized by users across Pardot, Sales Cloud, and Service Cloud. This allows for a consistent messaging and branding experience across various customer-facing platforms within the Salesforce ecosystem. In contrast, an email content record in Pardot is specific to Pardot and designed for use within the platform's email marketing campaigns, focusing on specific layouts and elements tailored to Pardot's capabilities.

NEW QUESTION # 118
LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?

• A. Total Submissions
• B. Conversions
• C. Total clicks
• D. Unique Submissions

Answer: D

Explanation:
To understand how many different prospects registered for their most recent webinar, LenoxSoft should review the Unique Submissions metric on the Marketing Cloud Account Engagement form report. This metric shows how many distinct prospects filled out the form, regardless of how many times they submitted it. Total Submissions shows the total number of form submissions, including duplicates. Conversions shows the percentage of form views that resulted in submissions. Total clicks shows the number of times the form was clicked, regardless of whether it was submitted or not

NEW QUESTION # 119
How can you delete a prospect?

• A. Through a completion action.
• B. You can't delete prospects.
• C. Through an automation rule.
• D. Through the prospect table actions.

Answer: D

Explanation:
You can delete a prospect through the prospect table actions. The prospect table is a list of all the prospects in your Marketing Cloud Account Engagement account, which you can access by navigating to Prospects > Prospect List. From there, you can select one or more prospects and click on the Tools button to see the available actions. One of the actions is Delete, which will permanently remove the selected prospects from your Marketing Cloud Account Engagement account. You can also delete a single prospect by clicking on their name and then clicking on the Delete button on their record.
Answer A is incorrect because you cannot delete a prospect through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not deleting them. Answer B is incorrect because you cannot delete a prospect through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule. You can use automation rules to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not deleting them. Answer C is incorrect because you can delete prospects, as explained above. Reference: Prospect List, [Delete Prospects], [Completion Actions], [Automation Rules]

NEW QUESTION # 120
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