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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Analytics and Reporting | 10% | - Marketing performance analysis
|
| Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. Which trigger can you define that is specific to a landing page activity in a marketing campaign?
A) Email Link Clicked
B) Email Opened
C) User Attended
D) User Registered
2. What are two groups that contacts can belong to in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
A) Vendor
B) Staff
C) Lead
D) Visitor
3. Which event information can you track in Registration records and in Attendance records?
A) the date on which people can register for the event
B) the cost to attend the event
C) the number of people permitted to attend the event
D) the contacts who attended the event
4. You plan to modify a file that is stored in Microsoft Dynamics Marketing.
You need to ensure that no one else modifies the file while you are working in it.
What should you do?
A) Lock the file.
B) Change the file status.
C) Change the file type.
D) Restrict file download.
5. You frequently schedule tradeshow events.
Which two methods can you use to save time when creating tradeshow events in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
A) Copy an existing tradeshow event.
B) Create a tradeshow event template, then open and create an event from the template.
C) Open an existing tradeshow event, rename it and save it as a new event.
D) Create a tradeshow event template, then create an event and select the template.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B,C | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: A,C |


