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Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Bidding and Budget Management | - Bidding strategies
|
| Keyword and Audience Targeting | - Keyword match types
|
| Ad Creation and Assets | - Responsive Search Ads
|
| Search Campaign Fundamentals | - How Google Search Ads work
|
| Measurement and Optimization | - Performance tracking
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
Which of the following reports in Google Analytics is used to identify where you are losing visitors on the path to conversion?
- A. Top Exit Pages
- B. Site Overlay
- C. Top Landing Pages
- D. Funnel Visualization
Correct Answer: D 🗳️
Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?
- A. Google does not reveal the Quality Score as it is proprietary information.
- B. 1 to 100
- C. 1 to 10
- D. Very high, Moderate, Low, Poor
Correct Answer: C 🗳️
You have searched Google and have noticed that your advertisement is not appearing. You've
checked the billing information and confirmed the ad approval status and confirmed that your ad is approved and being billed properly. What other tool can you use to help resolve the problem with your ad not appearing?
- A. Google Pack
- B. Webmaster Tools
- C. Ads Diagnostic Tool
- D. Google Analytics Tool
Correct Answer: C 🗳️
How many characters are Google AdWords clients allowed to use in their destination URL?
- A. 35 characters
- B. There is no limit, as the destination URL doesn't show in the advertisement.
- C. 1,024 characters
- D. 75 characters
Correct Answer: C 🗳️
How many times a day, can you change your daily budget for a Google AdWords campaign?
- A. As many times as you'd like to.
- B. One
- C. Thirty
- D. Ten
Correct Answer: D 🗳️
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