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Google adwords-display Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Targeting and Audience Solutions | 25% | - Contextual and placement targeting - Remarketing and similar audiences - Demographic and geographic targeting - Audience targeting methods |
| Ad Formats and Creation | 20% | - Responsive Display Ads - Ad creative best practices - Uploaded image and HTML5 ads - Compliance and policies |
| Bidding and Budget Management | 20% | - Manual bidding options - Automated bidding strategies - Budget allocation and pacing - ROI and performance goals |
| Measurement and Optimization | 20% | - Optimization techniques - Key metrics and reporting - Conversion tracking - Identifying and resolving issues |
| Introduction to Google Display Network | 15% | - Campaign objectives and use cases - Core concepts and benefits - Reach and scale across platforms |
Google Display Exam Practice Test Sample Questions:
Gareth has created a new video advertising for the Google Content Network. His video is a
demonstration of a service his company provides for Web users. How can Gareth get this video into the Google Content Network?
- A. Gareth will need to enroll in the video placement program and then he will be able to upload the ad through the Video Ad submission tool.
- B. Gareth can upload the video through YouTube and then provide the Google AdWords URL for the ad to be submitted to the Google Content Network.
- C. Gareth can use the Display Ad Builder and use a template with the video ad format.
- D. Service advertisements are not allowed in the Google Content Network.
Correct Answer: C 🗳️
You are managing a Google AdWords campaign for your company and you want to review every search query that triggered your ad. Your goal is to determine what search queries were irrelevant but yet triggered your ad. Based on the results you'll create negative keywords to keep these search queries from triggering your ad in the future. What Google AdWords optimization tool can you use?
- A. Search Query Performance tool
- B. Account statistics
- C. Placement tool
- D. Website Optimizer
Correct Answer: A 🗳️
Martha has launched a new business that sells used computer books online. She wants to use Google AdWords to help brand her company and introduce her company to new users. Which one of the following Google AdWords approaches would be best for Martha?
- A. Use a cost-per-impression campaign.
- B. Use keyword insertion to make her ad more relevant to a diverse audience.
- C. Create keywords for unadvertised parts of her Website.
- D. Target the right region and language of her business.
Correct Answer: A 🗳️
Where can your ad NOT be shown with a Promoted Video if you do not live in the US?
- A. The Google Display Network
- B. Search results pages
- C. Homepage
- D. Browse pages
Correct Answer: C 🗳️
Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?
- A. Cost per acquisition
- B. Cost per 1,000 impression
- C. Cost per conversion
- D. Cost per click
Correct Answer: D 🗳️


