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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration and Governance | 20% | - Configure system settings and preferences - Manage integrations with Marketing Cloud - Implement data governance policies - Understand compliance and security considerations - Monitor system health and troubleshooting - Manage user roles and permissions |
| Topic 2: Overview and Key Concepts | 12% | - Explain the difference between Real-Time and Batch modes - Define Marketing Cloud Personalization - Identify use cases for Marketing Cloud Personalization - Describe the platform architecture and components |
| Topic 3: Campaigns and Experiences | 24% | - Implement decision logic and rules - Create and manage campaigns - Create and test campaign variations - Configure audience targeting and segmentation - Build experiences using drag-and-drop editor - Set up triggers and response handling |
| Topic 4: Implementation and Configuration | 16% | - Configure campaign areas and zones - Implement JavaScript beacon and tag management - Configure user and visitor authentication - Set up and configure the Web Media Manager - Set up data collection and event processing |
| Topic 5: Reporting and Analytics | 12% | - Navigate and use the Reports dashboard - Create and customize reports - Interpret engagement and conversion data - Analyze campaign performance metrics |
| Topic 6: Audience Management | 16% | - Implement catalog-based recommendations - Use profile attributes and engagement scoring - Configure dynamic audience membership - Create and manage segments - Build audience criteria and filters |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. How are anonymous visitors tracked?
A) The browser assigns a 3rd party cookie
B) Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
C) Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.
D) The customer must assign a unique alphanumeric identifier using a first-party cookie.
2. What are two ways to populate the interaction studio catalog? [check]
A) Web sdk
B) Email pixel
C) Third-party integration
D) ETL Feed
3. How does a developer share web templates from one dataset to another?
A) Copy
B) Deployment manager
C) Download to zip file, upload zip file
D) Clone
4. What is the best practice naming convention for attributes?
A) UpperCamelCase
B) Upper_snake_case
C) Lower_snake_case
D) lowerCamelCase
5. What are Marketing Cloud Personalization's machine learning powered algorithms called?
A) Machine Learning Tools
B) Einstein Decisions
C) Einstein Recipes
D) Data Science Workbench
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,D | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: C |
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