Best Quality Salesforce Marketing-Cloud-Email-Specialist Exam Questions TestBraindump Realistic Practice Exams [2021]
Critical Information To Salesforce Certified Marketing Cloud Email Specialist Pass the First Time
Topics of Salesforce Marketing cloud email specialist Exam
Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist dumps will include following topics :
1. Email Marketing Best Practices (15%)
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
- Given a customer scenario, apply best practices of communicating with a population.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
2. Email Message Design (13%)
- Given the desired output requirements, recommend strategies to A/B test email elements.
- Given an email message design, determine the correct use of Approvals.
- Given a customer scenario, recommend email design best practices to implement.
- Given the desired output functionality, recommend methods for creating responsive emails.
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
3. Content Creation and Delivery (18%)
- Describe various send capabilities in the Email application.
- Given a scenario, know how to manage content needed to deploy a customerâs email campaign.
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
- Given a scenario, create and customize an email message to meet a customer’s need.
4. Marketing Automation (19%)
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
- Given a customer scenario, recommend the appropriate marketing automation solution.
5. Subscriber and Data Management (28%)
- Given a customer’s business requirements, configure segmentation tools to accurately model subscribers and data.
- Given a customer’s business requirements, determine how to import data into Marketing Cloud as per best practices.
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
6. Tracking and Reporting (7%)
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
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Marketing cloud email specialist
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All of our study material used to be reviewed by experts professionals on a regular basis. TestBraindump dumps are constantly updated so any updates to the Marketing cloud email specialist Exam Certification content, will be reflected in the dumps provided by us. TestBraindump expert team recommends preparing quality notes on these topics along with it don’t forget to practice Marketing cloud email specialist Dumps which has been written by our expert team, each of these can assist you loads to clear this exam with excellent marks.
NEW QUESTION 115
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?
- A. Drag and Drop Segmentation
- B. Audience Builder
- C. Profile Attributes
- D. Data Extract Activity
Answer: B
NEW QUESTION 116
Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)
- A. Post to Facebook
- B. Wait By Duration
- C. Send SMS
- D. SQL Query Activity
- E. Decision Split
Answer: B,C,E
Explanation:
Explanation
NEW QUESTION 117
Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber's gear preference. There are three possible combinations in addition to receiving the default content.
How should they test that the content is displaying as intended?
- A. Create an automation with a send activity that deploys test emails to a test data extension.
- B. Create a test data extension with all possible content variations and send a test email to that data extension.
- C. Cycle through each subscriber's gear preference on the Preview and Test tab and send individual test emails.
- D. Create a test list with all possible content variations and send test emails to that list.
Answer: B
NEW QUESTION 118
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m.
The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?
- A. Send Email Activity
- B. Triggered Send
- C. Send Flow
- D. Recurring Send Schedule via Guided Send
Answer: B
NEW QUESTION 119
A marketer is building a highly personalized email that is sent daily to one million subscribers. The data needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?
- A. File Triggers
- B. Data Filters
- C. SQL Query Activities
- D. Profile Management
Answer: C
NEW QUESTION 120
A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers
- A. Delivery Profiles
- B. Sender Profiles
- C. AMPscript Lookup
- D. Personalization Strings
Answer: B,C
NEW QUESTION 121
Northern Train Outfitters sends email order confirmations to customers who have made online purchases.
These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?
- A. Sender Profile
- B. Delivery Profile
- C. Send Classification
- D. Send Definition
Answer: C
NEW QUESTION 122
What is a suppression list in the marketing cloud and when would it be used? (Choose all that apply)
- A. List of subscribers that don't want to receive your communications.
- B. Are used with guided sends, user-initiated, and triggered emails.
- C. Examples are Newsletters, advertisements and alerts.
- D. Are used with email messages and SMS messages.
- E. an understanding of Data Extensions and Web Service API's may be required.
- F. Manages how subscribers receive different categories of emails.
Answer: A,B,E
NEW QUESTION 123
What can you test with A/B Testing?
- A. All of the above
- B. From Name
- C. Dates and Times sent out
- D. Content areas
- E. Subject Lines
- F. Email Message
Answer: A
NEW QUESTION 124
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?
- A. Shared Data Extension Permissions
- B. Date/Time Range for Access
- C. Manage Data Extension Policies
- D. Data Extension Sharing Rules
Answer: A
NEW QUESTION 125
As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?
- A. File Transfer Activity
- B. Group Refresh
- C. Import Activity
- D. Query Activity
Answer: B
NEW QUESTION 126
When does the validation of email address occur when using a data extension?
- A. Done at the time of Send
- B. Done when admin refreshes it
- C. Done when subscriber updates profile in the profile center
- D. Done at the time of Import
Answer: A
NEW QUESTION 127
As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?
- A. Query Activity
- B. File Transfer Activity
- C. Group Refresh
- D. Import Activity
Answer: A
NEW QUESTION 128
Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?
- A. Create a data extension with email address, reply date, and response fields as non-nullable.
- B. Create a data extension with email address as non-nullable; reply date and response fields as nullable.
- C. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
- D. Create a data extension with email address, reply date, and response fields as nullable.
Answer: A
NEW QUESTION 129
A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the system default File Location: Enhanced SFTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? (Choose two.)
- A. Ensure the file to be imported is in the Import Folder on the Enhanced SFTP.
- B. Use the Import Wizard to point to rename the file on the Enhanced SFTP.
- C. Change the file format from "comma separated value" to "tab delimited."
- D. Ensure the name of the file in the Import Activity matches the file name on the SFTP.
Answer: A,D
NEW QUESTION 130
The NTO outfitters using journey builders rather than automation studio to send emails. What are the three benefits of using journey builders? Choose three answers
- A. updated or creating salesforce CRM object or records
- B. extracting data from the audience data extension for analysis
- C. goal setting to have the system listen to see if user met the goal
- D. criteria setting to insegment contact based of behavior using SQL.
- E. a/b/n testing as a part of the workflow to conduct timing and creative test
Answer: A,B,E
NEW QUESTION 131
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