Updated May-2024 Marketing-Cloud-Email-Specialist Exam Practice Test Questions
Verified Marketing-Cloud-Email-Specialist dumps Q&As 100% Pass in First Attempt Guaranteed Updated Dump
Salesforce Marketing-Cloud-Email-Specialist exam is a certification that validates an individual's knowledge and skills in using the Salesforce Marketing Cloud platform for email marketing. Marketing-Cloud-Email-Specialist exam is designed for professionals who work in the email marketing industry and are looking to enhance their skills and demonstrate their expertise in using the Salesforce Marketing Cloud platform. Marketing-Cloud-Email-Specialist exam covers a range of topics, including email message design, subscriber data management, automation, and analytics.
Salesforce Marketing-Cloud-Email-Specialist certification is a valuable credential that demonstrates an individual's proficiency in using Salesforce Marketing Cloud for email marketing campaigns. Salesforce Certified Marketing Cloud Email Specialist certification is recognized globally and is highly respected in the industry. It is an excellent way for email marketers to showcase their expertise in using Salesforce Marketing Cloud and to differentiate themselves from their peers. Moreover, the certification provides individuals with access to a vast community of Salesforce Marketing Cloud professionals, which can be beneficial for networking and career growth.
NEW QUESTION # 49
When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)
- A. Text buttons receive more clicks than graphics
- B. A call to action below the fold performs best
- C. A call to action should be direct and action-oriented
- D. A callto action can be text or an image based button
Answer: A,B
NEW QUESTION # 50
Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.
Which feature provides a way to automatically maintain a data extension's records?
- A. Delete Filter Activity
- B. Data Retention Policy
- C. Contact Delete
Answer: B
Explanation:
Explanation
A data retention policy allows you to automatically delete records from a data extension based on a specified time period. This feature can help you maintain a data extension's records and comply with data privacy regulations
NEW QUESTION # 51
A marketing manager identified an upcoming email campaign for their team to test different subject voices. They wants to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?
- A. Select winning path three days after journey activation
- B. Configure a holdback group to be targeted by the winner.
- C. Place a Random Split before Path Optimizer for the pilot group.
Answer: B
NEW QUESTION # 52
A marketer wants to create an email that will look great on both a desktop computer and a mobile device.
However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?
- A. Responsive Web template
- B. Media template
- C. Standard template
- D. Mobile-optimized template
Answer: D
NEW QUESTION # 53
Northern Trail Outfitters wants to display different content areas based on the subscriber data.
Which two features can be used to accomplish this? (Choose two.)
- A. AMPscript
- B. Profile Mappin
- C. Personalization Strings
- D. Dynamic Content
Answer: A,D
NEW QUESTION # 54
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
A)
B)
C)
- A. Option C
- B. Option A
- C. Option B
Answer: C
NEW QUESTION # 55
Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?
- A. Wait Activity
- B. Scheduled Automation
- C. Triggered Automation
Answer: C
Explanation:
Explanation
Triggered Automation is a feature that allows marketers to run an automation when a file is dropped into a specified location, such as an FTP folder or Enhanced FTP folder. Triggered Automation can accommodate the setup of NTO's third-party point-of-sale software that sends order information in batches of large files at varying times throughout the day. [Source: Trailhead]
NEW QUESTION # 56
Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last six months their open and click rates have been trending lower.
NTO wants to reverse this trend.
How should they improve their engagement rates with unengaged subscribers''
- A. Send emails less frequently
- B. Request they resubscribe
- C. Send emails more frequently
- D. Remove them from the list
Answer: C
NEW QUESTION # 57
Which tactic will improve deliverability for a new sender?
- A. Send email to the most active and engaged customers
- B. Send email to a minimum of 35,000 subscribers per ISP per day
- C. Send email to ISPs that have been notified of the new sender
- D. Send email during the holiday season when new senders are less likely to be detected
Answer: A
NEW QUESTION # 58
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers
- A. The ability to extract data from an Audience data extension for analysis
- B. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
- C. The ability to set goals and have the system listen to see if users met the goal
- D. The ability to set criteria to segment contacts based on behavior using SQL
- E. The ability to update or create Salesforce CRM objects or records
Answer: B,C,E
Explanation:
Explanation
https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5
NEW QUESTION # 59
Which is a fundamental component of coding responsive emails?
- A. Span Tags
- B. CSS3 @media Queries
- C. SQL Queries
- D. Anchor Tags
Answer: B
NEW QUESTION # 60
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
- A. Import unsubscribes into a data extension, then update status with a query.
- B. Create an automation triggered on unsubscribes from the other system.
- C. Create a suppression workflow for the unsubscribed accounts.
- D. Import unsubscribes with the appropriate status into All Subscribers.
Answer: D
NEW QUESTION # 61
Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers' preferences when creating emails? (Choose two.)
- A. Use AMPscript to dynamically pull in content associated with customers' preferences.
- B. Create dynamic rules based on customers' preferences in order to send specific content.
- C. Create emails to include all preference options so that customers don't miss any content.
- D. Send customers one email per preference choice to ensure customers receive what they want.
Answer: A,B
NEW QUESTION # 62
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?
- A. Import File
- B. Data Extract
- C. Filter
- D. SQL Query
Answer: D
NEW QUESTION # 63
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
- A. An automation that deletes old data extensions, emails, and reports
- B. An automation that contains several recurring emails and decisioning points
- C. An automation that Imports subscriber data regularly and updates key data extensions
Answer: A
NEW QUESTION # 64
Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers
- A. Style alt text for when images do not display automatically.
- B. Use custom corporate font to match their brand.
- C. Make the email completely image based.
- D. Add background colors that match branding.
Answer: A,B
NEW QUESTION # 65
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