Use Real Marketing-Cloud-Email-Specialist Dumps - Salesforce Correct Answers updated on 2021
Salesforce Marketers Marketing-Cloud-Email-Specialist Exam Practice Dumps
NEW QUESTION 118
NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a unique relationship with the Loyalty Member Profile Data Extension?
- A. Loyalty Member ID
- B. Loyalty Member Status
- C. Email Address
- D. Full Name
Answer: A
NEW QUESTION 119
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?
- A. Attribute, Value, Operator, Content
- B. Customers, Value, Operator, Content
- C. Preferences, Value, Operator, Lists
- D. Lists, Value, Operator, Images
Answer: A
NEW QUESTION 120
As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?
- A. Group Refresh
- B. Import Activity
- C. File Transfer Activity
- D. Query Activity
Answer: D
NEW QUESTION 121
TO would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero image using the naming convention
"Hero CTA".
What are two method two ensure click behavior on these images is tracked with this naming convention.
- A. Include an alias attribute in each anchor tag and populate it with "Hero_CTA"
- B. Include "Hero_CTA" in the link filename for each hero Image
- C. Add ""Hero_CTA" to the traking alias field for each link
- D. Include "Hero_CTA" in the link tooltip field for each link
Answer: A,B
NEW QUESTION 122
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers? (Choose 2)
- A. The email send will fail
- B. The email address and Subscriber Key will be added to All Subscribers
- C. The subscriber will be added to All Subscribers with a status of Active
- D. The Primary Key and demographic data will be added to All Subscribers
Answer: B,C
NEW QUESTION 123
Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)
- A. AMPscript
- B. Profile Mapping
- C. Dynamic Content
- D. Personalization Strings
Answer: A,C
NEW QUESTION 124
Which of the following segmentation tools can be used for both lists and data extensions?
- A. Data Filters
- B. Measures
- C. Query Activities
- D. Groups
Answer: A
NEW QUESTION 125
Where do you click Connect Campaign to associate a campaign with a journey?
- A. The Campaign Messages component on the campaign record
- B. Journey Builder
- C. Email Studio
- D. The Campaign Messages component on the Lead or Contact record
Answer: B
NEW QUESTION 126
A customer managed to automate nightly imports and also has the ability to manually import files via the import wizard ,what needs to be reconfigured in the marketing cloud account,
- A. file transfer
- B. encrypted ftp
- C. data loader
- D. enhance ftp
Answer: D
NEW QUESTION 127
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality could accommodate this?
- A. Subscriber Attributes
- B. Subscriber Key
- C. System Preferences
- D. Primary Key
Answer: B
NEW QUESTION 128
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber data.
Which two types
of data can subscribers easily update via the default Profile Center? Choose 2 answers
- A. List Attributes
- B. Data Extension Fields
- C. Email Address
- D. Order History
Answer: A,C
NEW QUESTION 129
Using measures, what data can a marketer use to segment an audience?
- A. Gender Data
- B. First Name Attributes
- C. Geographical Data
- D. Open Data
Answer: D
NEW QUESTION 130
Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?
- A. Active Audiences
- B. Lists
- C. Data Extensions
- D. Lists and Data Extensions
Answer: B
NEW QUESTION 131
A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks.
Which two A/B test options should be used? Choose 2 answers
- A. The system automatically sends the winning version to the remainder audience.
- B. The test administrator manually selects the version to send tothe remainder.
- C. The test administrator chooses which subscribers to place in each audience.
- D. The test administrator selects the desired audience test segment sizes.
Answer: A,D
NEW QUESTION 132
A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.
What is a true statement regarding the default email send behavior for a pre-existing subscriber?
- A. The email will be sent to the field marked as the Primary Key.
- B. The email will be sent to the Subscriber Key on the All Subscribers List.
- C. The email will be sent to the email address stored on the data extension.
- D. The email will be sent to the email address stored on the All Subscribers List.
Answer: D
NEW QUESTION 133
Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension. They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.
What could be used to segment the data?
- A. Data Filter
- B. Query Activity
- C. Synchronized Data
- D. Filter Activity
Answer: A
NEW QUESTION 134
Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript.
Which statement best describes how AMPscript can be used to customize email messages?
- A. Inserts responsive content based on the user's viewing device
- B. Automates the flow of creating email messages
- C. Provides advanced content personalization
- D. Automates the template creation process
Answer: C
NEW QUESTION 135
Northern Train Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
- A. Automation Studio
- B. Triggered Emails
- C. Guided Send
- D. Playbooks
Answer: D
NEW QUESTION 136
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